325: High Ticket Pricing: Scaling with Identity Shift
Pricing isn’t a math problem; it’s an offer problem. Expertise has become a commodity, but premium results still require a
324: Reinventing Your Identity: From Empty Nest to PhD with Dr. Karen Diegelman
What happens when the “Brady Bunch” years are over and the house suddenly goes quiet? For many women, the empty
323: Why Coaching Fails: The 4 Types of Coaching and How to Stop Wasting Money
You followed the advice. You finished the course. You did the work. Nothing changed. Most coaching does not fail because
322: The Trust Recession Is Real: How to Build Authority When Clients Question Everything
Clients are not buying slower because they are broke. They are buying slower because they are skeptical. The trust recession
321: Visibility Doesn’t Convert (Authority Does)
If you’re showing up everywhere but the phone isn’t ringing, you don’t have a visibility problem – you have an
320: Stop Treating Your Podcast Like “Visibility” and Start Using It to Land Clients
Downloads are a vanity metric if your podcast doesn’t drive conversations with the right people. Lori coaches Tanja Horan on
319: Why Client Retention Matters More Than Reach
If your business feels like it’s working but still harder than it should, the problem may not be your marketing.
318: Why Referrals and Returning Clients Create Sustainable Business Growth
You don’t need more leads. You need a business that stops resetting itself every few months. In this episode, Lori
317: Convert and Client Experience: The Trust-Building Stages After the Sale
Most businesses don’t stall before the sale, they stall after it. In today’s episode, Lori continues the Client Journey Series
276: Turn Your Website Into a Client Magnet: Simple Fixes for Big Results!
Is your website home page costing you clients? In this episode, Lori talks about optimizing website homepages to attract and