321: Visibility Doesn’t Convert (Authority Does)
If you’re showing up everywhere but the phone isn’t ringing, you don’t have a visibility problem – you have an […]
320: Stop Treating Your Podcast Like “Visibility” and Start Using It to Land Clients
Downloads are a vanity metric if your podcast doesn’t drive conversations with the right people. Lori coaches Tanja Horan on
319: Why Client Retention Matters More Than Reach
If your business feels like it’s working but still harder than it should, the problem may not be your marketing.
318: Why Referrals and Returning Clients Create Sustainable Business Growth
You don’t need more leads. You need a business that stops resetting itself every few months. In this episode, Lori
317: Convert and Client Experience: The Trust-Building Stages After the Sale
Most businesses don’t stall before the sale, they stall after it. In today’s episode, Lori continues the Client Journey Series
276: Turn Your Website Into a Client Magnet: Simple Fixes for Big Results!
Is your website home page costing you clients? In this episode, Lori talks about optimizing website homepages to attract and
274: Is Your Website a Dinosaur? Is it time for a Makeover?
Is your website looking tired? Not sure if you need a new website or just a refresh? In this episode,
272: Mastering the Art of Integrating Your Website, Social and Email Marketing
Does your website, social media and email marketing work together? Are they a team? In today’s episode, Lori talks about
271: The Secret Sauce to Client Satisfaction: Organizing Your Business Processes
Are your processes and systems – or lack of – holding back your business? Today Lori discusses the importance of
268: Build It Right: The Blueprint for Entrepreneurial Success
In this episode of “The Encore Entrepreneur” podcast, Lori introduces a new series titled “Building a Strong Foundation: The Cornerstones