Most of us build the business before we ever admit what we actually want, then wonder why it looks right on paper and feels wrong in real life. In part one of this three-part mini-series, Lori kicks off the What Do You Really Want exercise with the first and hardest step: naming it, completely unedited.
This isn’t a strategy episode. There’s no plan, no tactics, not yet. Before any of that, Lori walks through the exercise she built years ago, originally learned from her own coach, for getting past the polished, reasonable-sounding answer and down to what you actually want, plus the trick for getting there: making sure at least one idea per page sounds a little ridiculous.
This is the first of three episodes built around the What Do You Really Want workbook. Grab it now (link in the show notes), you’ll need it for all three episodes.
3 Main Takeaways:
- You can’t build a strategy toward a want you’ve never let yourself name. Most of us jump to tactics before establishing the why. Before any strategy conversation, Lori has her clients get clear, and honest, about what they actually want first.
- Naming what you don’t want is what clears space for what you do want. It’s the first question in the workbook, and it’s the one people skip. Naming the opposite direction uncovers things you’d never think to ask for directly.
- The wild idea is doing real work. For every three things you write down, make at least one impractical. It’s rarely the literal goal, but it almost always points at something true underneath: freedom, permission, adventure.
This Week’s Action:
Download the What Do You Really Want workbook and sit down with pages one and two before the next episode. Answer both questions, what you don’t want and what you do want, completely unedited. Don’t clean it up, don’t skip ahead. If you want to share what you wrote, email it to lori@themidlifebusinessacademy.com.
Resources Mentioned:
- The What Do You Really Want workbook: themidlifebusinessacademy.com/whatdoyouwant
- Referenced episode: 348 (the Success Blueprint, where this exercise was first introduced)
- Email Lori directly: lori@themidlifebusinessacademy.com
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