330: Your Brand Isn’t Broken Your Energy Is Why Clients Aren’t Buying
Your brand is already speaking. The question is whether it’s building trust or pushing people away. When your marketing feels […]
midlife entrepreneur
327: Why Your Business Isn’t Working Even When You’re Doing Everything Right
You’re not missing effort. You’re not missing knowledge. You’re dealing with a disconnect. When your personal growth, client journey, and
317: Convert and Client Experience: The Trust-Building Stages After the Sale
Most businesses don’t stall before the sale, they stall after it. In today’s episode, Lori continues the Client Journey Series
315: How to Engage and Invite Clients Without Feeling Salesy
If you’re showing up consistently in your business but still not seeing the traction you deserve, this episode is for
314: Connection Is the New Currency
Getting noticed online is not the same as creating connection. In this episode of the Midlife Business Academy, Lori Lyons
309: Simplify First, Then Strengthen – Trim + Refine
Most midlife entrepreneurs think growth means adding more. More offers. More platforms. More moving parts. But real growth starts by
308: Stop Saying “I Help” – How to Speak Like the Expert You Are
How many times have you introduced yourself with “I help people…”? It sounds friendly, but it’s also one of the
305: When Your Clients Do the Talking: The Power of Testimonials
Today’s clients don’t want a pitch – they want proof. In this episode, Lori shares why testimonials are the modern
302: Midlife, Marketing, and Making It Work: Why the Rules Have Changed
Still trying to build your business using strategies that don’t feel quite right anymore? You’re not alone – and you’re
301: What I’ve Learned About Building a Business That Fits Your Life in Midlife
What do 300 podcast episodes teach you about business, strategy, mindset, and what really matters when you’re building something meaningful