322: The Trust Recession Is Real: How to Build Authority When Clients Question Everything
Clients are not buying slower because they are broke. They are buying slower because they are skeptical. The trust recession […]
Marketing and Messaging
321: Visibility Doesn’t Convert (Authority Does)
If you’re showing up everywhere but the phone isn’t ringing, you don’t have a visibility problem – you have an
316: Self-Love, Imposter Syndrome, and Visibility for Women Over 40 with Alyson Williams
In this Hot Seat Coaching episode, Lori guides Alyson Williams through a series of coaching strategies designed to help midlife
315: How to Engage and Invite Clients Without Feeling Salesy
If you’re showing up consistently in your business but still not seeing the traction you deserve, this episode is for
313: You Can’t Convert Who Can’t Find You: How Clients Really Discover You
If you’re showing up online, posting consistently, and still hearing crickets, this episode is for you. You may not have
310: Uplevel + Expand – Sustainable Growth for Midlife Entrepreneurs
If your business feels “fine” but not fulfilling, you might be stuck in what Lori calls the Uplevel Gap –
309: Simplify First, Then Strengthen – Trim + Refine
Most midlife entrepreneurs think growth means adding more. More offers. More platforms. More moving parts. But real growth starts by
308: Stop Saying “I Help” – How to Speak Like the Expert You Are
How many times have you introduced yourself with “I help people…”? It sounds friendly, but it’s also one of the
305: When Your Clients Do the Talking: The Power of Testimonials
Today’s clients don’t want a pitch – they want proof. In this episode, Lori shares why testimonials are the modern
302: Midlife, Marketing, and Making It Work: Why the Rules Have Changed
Still trying to build your business using strategies that don’t feel quite right anymore? You’re not alone – and you’re