321: Visibility Doesn’t Convert (Authority Does)
If you’re showing up everywhere but the phone isn’t ringing, you don’t have a visibility problem – you have an […]
podcast strategy
320: Stop Treating Your Podcast Like “Visibility” and Start Using It to Land Clients
Downloads are a vanity metric if your podcast doesn’t drive conversations with the right people. Lori coaches Tanja Horan on
319: Why Client Retention Matters More Than Reach
If your business feels like it’s working but still harder than it should, the problem may not be your marketing.