347: Authority Isn’t Claimed, It’s Demonstrated
You don’t need a piece of paper to call yourself an expert — you need evidence. In week 6 of […]
thought leadership
320: Stop Treating Your Podcast Like “Visibility” and Start Using It to Land Clients
Downloads are a vanity metric if your podcast doesn’t drive conversations with the right people. Lori coaches Tanja Horan on
313: You Can’t Convert Who Can’t Find You: How Clients Really Discover You
If you’re showing up online, posting consistently, and still hearing crickets, this episode is for you. You may not have