The Midlife Business Academy Podcast gives you the strategies, frameworks, and confidence to grow smarter, not harder.

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I’m your host of the Midlife Business Academy Podcast.
With 35+ years as a business owner and 15 years in digital strategy, I know what it takes to grow in midlife without getting lost in the overwhelm.

On the podcast, you’ll discover how to:

Simplify your marketing and client journey
Create offers that actually sell
Build a business model that fits your life
Align your message, mindset, and strategy for profitable growth

Because at this stage, it’s not just about growing your business—
it’s about building a business that supports you.

299: Is Your Business Evolving With You? (And What It Really Means to Build the Business of Your Dreams)

You built this business with passion, drive, and vision. But if that vision doesn’t quite fit anymore, you’re not alone – and you’re not failing. You’re evolving.

In this powerful episode, Lori shares what it really means to build the business of your dreams – especially in midlife. She talks about how life changes like a spouse retiring, the desire to travel more, or the (hopeful!) arrival of grandkids can shift everything you thought you wanted from your work.

You’ll explore how to redefine success on your own terms, decide what actually feels aligned right now, and let go of strategies, offers, or responsibilities that no longer serve you – including doing it all yourself.

This episode is personal. It’s reflective. And it’s the perfect setup for next week’s big announcement.

Because it really is never too late to build the business of your dreams.

In this episode, you’ll learn:

Why your dream business may look very different now than it did five years ago
How life transitions can reshape your business vision
The five traits of a soul-aligned, midlife business
Key questions to help you rediscover what lights you up
Why getting help isn’t a luxury – it’s a leadership move
A behind-the-scenes glimpse of Lori’s own evolution

Next week’s milestone episode – and the rebrand announcement you’ve been waiting for. Episode 300 kicks off a bold new season for this podcast and your business journey.

Schedule a call today!

Click HERE to receive your free gift – Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Are you frustrated that your business isn’t growing? “Messy to Magnetic: Unlocking the Secret to Effective Marketing” is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori’s private Facebook group – Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Check out this episode!

298: Stop Reinventing – Start Re-aligning: Why Your Business Might Just Need a Tune-Up, Not a Total Tear-Down

If your go-to solution for business friction is to scrap it all and start fresh, you’re not alone – but you might be missing your best opportunity for real growth.

In this episode, Lori unpacks the reinvention trap that midlife entrepreneurs often fall into and reveals why your next best move might not be a pivot – it might be a tune-up. You’ll learn the emotional and financial cost of constant reinvention, how to tell when you’re misaligned versus outdated, and the surprising power of refining what already works.

You’ll also hear Lori’s personal story of hiring help (scary!) and how it unlocked a flood of creativity that’s now fueling her dream business.

Because sometimes what your business needs isn’t a reset – it’s realignment.

In This Episode, You’ll Learn:

The hidden cost of reinventing your business too often
How to know if you need a pivot or a realignment
The 3-part Tune-Up Framework: Refine, Align, Leverage
Why hiring a VA was a game-changer in Lori’s dream business journey
A sneak peek at what’s coming in Episode 299

Schedule a call today!

Click HERE to receive your free gift – Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

297: Integrity Isn’t Optional: The Golden Rule of Marketing in Midlife

In this fiery and deeply personal episode, Lori shares on what’s really going on behind the scenes in the world of online business – and she doesn’t hold back.

From sneaky email signups and fake spam reports to the rise of “Visibility Vultures” who dazzle online but create chaos offline, Lori shares what it truly means to build a business that’s in alignment with your values and one that’s in integrity.

As she reflects on her own rebrand and what’s no longer acceptable in her world, Lori makes a compelling case for marketing, selling, and leading with integrity – especially in midlife. This episode is part truth-telling, part wake-up call, and 100% grounded in the Golden Rule.

If you’ve ever felt like something in business just doesn’t feel right – this episode will help you name it, reclaim your standards, and rebuild from a place that actually works.

Schedule a call today!

Click HERE to receive your free gift – Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Check out this episode!

296: When Strategy Feels Off – What It Really Means

When your business strategy starts to feel heavy, awkward, or just plain “off,” it’s easy to assume you’re burned out or losing your edge. But what if the real problem isn’t you – it’s that your strategy hasn’t evolved with you?

In this episode of The Encore Entrepreneur, Lori explores why proven formulas can suddenly feel like costumes you’ve outgrown, and how to spot the difference between true burnout and simple misalignment. You’ll learn why the strategies that served your past self may not fit your current season, and why midlife entrepreneurs often need an entirely different approach to growth.

Lori shares the story of her friend Faith, a successful life coach who felt boxed in by her business model until she began blending her love of fabric art into her coaching work. That creative shift reignited her excitement, deepened her client work, and opened the door to a new business direction that fed both her soul and her bank account. If your strategy feels stale, forced, or misaligned with who you are now, this episode will help you see the signs – and give you permission to create something that fits the business and life you want today.

Schedule a call today!

Click HERE to receive your free gift – Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

295: The Hidden Cost of Doing It All Yourself

Think doing it all yourself is the smartest way to save money and stay in control? Think again. In this episode of The Encore Entrepreneur, we’re unpacking the hidden costs of DIY business building – especially for midlife entrepreneurs who are ready for more ease, income, and impact. You’ll discover how doing everything on your own might be draining your time, energy, and creativity – and how support (even in small doses) can create massive momentum.

You’ll also meet Robin – a powerhouse who built her own website, managed every task, and still ended up exhausted, stuck, and unable to grow. Her story is a powerful reminder that support only works when you let it. If you’ve been trying to “do it all” for too long, this episode will help you shift from survival mode to sustainable growth – one small decision at a time.

Schedule a call today!

Click HERE to receive your free gift – Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Check out this episode!

294: From Scattered to Streamlined: The Power of Focused Offers

If your offers feel a little all over the place – and your sales feel the same – you’re not alone. In this episode of The Encore Entrepreneur, we’re talking about why too many offers often lead to confusion, not conversion. You’ll learn why simplifying what you sell isn’t limiting – it’s liberating. We also talk about how a clear, focused offer creates more confidence in your marketing, more ease in your sales conversations, and a better experience for your clients.

You’ll also hear a powerful story about an energy worker who resisted choosing a niche or packaging her work… until she realized that focus didn’t box her in – it set her free. If you’ve been juggling too many services or struggling to explain what you really do, this episode will help you shift from scattered to streamlined – and make space for more aligned clients and income.

Schedule a call today!

Click HERE to receive your free gift – Get Clients to Say “YES!” The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Check out this episode!