What if the goal you’re still chasing isn’t even yours anymore? In week 7 of the Dream Business Blueprint series, Lori Lyons makes the case that most of us never actually chose our definition of success – we inherited it, from an industry, from social media, or from a younger version of ourselves who set the goal years ago, in a completely different season of life.
Lori walks through her own “What Do You Really Want” exercise in three simple steps, shares the real story behind leaving a mastermind she’d outgrown, and unpacks the difference between growth and scale, and revenue and freedom – including how one client is reverse-engineering her business around a very specific dream: three months hiking the Camino Trail.
If you’ve ever felt like you’re chasing a goal you set years ago instead of the life you actually want today, this episode is your permission slip to redefine it.
Grab this week’s worksheet, the Success Assessment, as part of the Dream Business Blueprint: midlifebusinessacademy.com/blueprint
Ready to figure out what success actually looks like for you? Book a Dream Business Design Session at talkwithlori.com.
3 Key Takeaways
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You don’t owe your younger self a bigger business. The goals you set years ago belonged to a different season of your life. Outgrowing them isn’t a failure of ambition – it’s what happens when you’ve actually lived some life.
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Growth and scale aren’t the same thing. Scale means more – more clients, more team, more complexity. Growth means better – better systems, better margins, a better life running it. You can grow significantly without ever scaling.
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Know what you want before you define success. Run the three-step exercise – embrace, get specific, find momentum – so your definition of success is built around your actual dream life, not a generic number you assumed you were supposed to hit.
Ready to build a business that gives you more freedom and more profit? Schedule your Dream Business Design Session at TalkWithLori.com and let’s create a business that works for your life, not the other way around.
Resources:
Download your Dream Business Blueprint workbook HERE
Join Lori’s private Facebook group – The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!
Connect with Lori Follow me on social media – grab other free resources of book a call – it’s all right here!
Apply for a “Hot Seat” coaching session to work through your business challenges live:
00:00 You Don’t Owe Your Younger Self a Bigger Business
00:53 The Trap Behind the Word “Success”
01:59 What Do You Actually Want?
02:40 Step 1: Let Yourself Dream Bigger
03:24 Step 2: Get Specific About What You Want
03:58 Step 3: Build Momentum With One Small Action
04:23 How Lori Started Building Her Dream Business
05:19 Build Your Definition of Success Backwards
05:55 When Scaling Stopped Feeling Right
08:19 Your Old Definition of Success Can Change
09:00 Growth vs. Scale: They’re Not the Same
09:41 The Hidden Cost of Scaling
10:00 Revenue vs. Freedom
10:29 What Is Your “Dream Life Revenue”?
10:46 Turn Your Dream Into a Real Revenue Target
12:20 Give Yourself Permission to Redefine Success
13:01 Why “Enough” Can Be a Business Goal
13:48 Your Success Exercise for This Week
14:53 The Success Assessment
15:34 What Version of Success Are You Still Chasing?