THE Live Masterclass
You've Been Solving the
Wrong Problem
A live masterclass for entrepreneurs who are ready to stop changing the plan and finally look at what’s underneath it.
Live only. No replay. Come ready to participate.
This is a live, interactive training — not a recorded presentation.
- [DATE | TIME | TIMEZONE]
Secure Your Virtual Seat
Live only. No replay. Come ready to participate. This is a live, interactive training – not a recorded presentation.
- Add to calendar
No replay available. Live attendance required.
"You've tried the strategies.
The new offer. The rebranded messaging. The coach who swore this framework was the one. The funnel. The content plan. The pivot.
Some of it worked for a while. Then it stopped.
And every time it stopped, you went looking for the next thing – because the alternative was admitting something you weren’t ready to say out loud yet.
That maybe the problem isn’t the strategy at all.
SOUND FAMILIAR?
If you’ve been in business long enough to know what you’re capable of – and long enough to wonder why your business still doesn’t reflect it – this is the hour that finally makes sense of that gap.
Not with another tactic. With a question that most entrepreneurs never stop long enough to ask:
Who is the person running
this business right now?
And is that person the one who really needs the business you want?
That question is where everything changes.
- [DATE | TIME | TIMEZONE]
Secure Your Virtual Seat
Live only. No replay. Come ready to participate. This is a live, interactive training – not a recorded presentation.
- Add to calendar
No replay available. Live attendance required.
WHAT WE WILL COVER
This is real teaching. A real framework. Real shifts in how you see what’s been happening in your business and why.
You'll walk away seeing:
- Why your strategy keeps stalling - and what's actually driving it
- The four-stage process that explains exactly where you are right now and why
- What it looks like when an entrepreneur is ready to rise - and what gets in the way
- A completely different way of seeing yourself in your business - and what's actually been going on
You won’t leave with a to-do list.
You’ll leave with something more useful: a completely different way of seeing what’s been happening – and what’s actually possible next.
- [DATE | TIME | TIMEZONE]
Secure Your Virtual Seat
Live only. No replay. Come ready to participate. This is a live, interactive training – not a recorded presentation.
- Add to calendar
No replay available. Live attendance required.
This Is For You If...
- You've built something real - but it doesn't feel like yours anymore.
- You keep tweaking the offer, the pricing, the positioning -and the results don't move the way they should.
- You know you're playing smaller than you're capable of. You just can't figure out why you keep doing it.
- You're tired of strategies that work for everyone else but never quite land for you.
- You're ready to stop asking "what should I do differently" and start asking "who do I need to become."
Skip This One If...
- You're satisfied with where your business is and have no interest in what's next
- You're looking for a new tactic, template, or marketing shortcut to test this week
- You're satisfied with your current pricing and have no interest in examining what's underneath it
- You believe one more strategy is all that stands between you and the business you want
- You're not willing to consider that anything other than your marketing might be the source of the problem
MEET YOUR HOST
Lori Lyons
Founder of Midlife Business Academy
Lori Lyons is the founder of the Midlife Business Academy and host of The Midlife Business Academy podcast.
For years, she guided entrepreneurs through messaging and business direction. It worked. But something kept nagging at her – she kept watching smart, experienced people do everything right – get excited, get moving, get results – and then end up right back where they started six months later.
Same story. Different strategy.
That’s the work this masterclass is built on. And once you see it, you won’t be able to unsee it.
She finally had to stop calling them strategy sessions – because what she was actually doing was something deeper. The moment she said that out loud, without qualifiers, everything changed.
Live only. No replay.
This is real teaching – come ready to think differently about what’s actually been going on in your business.
Because by the time this hour is over, you won’t be looking at it the same way.
The business you want already exists.
It’s waiting on the version of you who’s ready to run it.
Limited Access | Real Time Participation Only