This is my story
I get it.
I’ve always wanted to do work that mattered.
I started in the classroom, then moved into the corporate world—graphics, marketing, and sales—where I learned how to communicate, lead, and thrive in high-performance environments. On paper, it looked great. But it didn’t feel like mine.
So I leapt into entrepreneurship—before it was cool, before home offices were normal, before online business even existed. My first company grew quickly, creating custom marketing materials for major pharma and corporate clients. Then the internet changed everything.
Where others saw disruption, I saw opportunity. I shifted into digital strategy, websites, and marketing—focusing not just on the tools, but on what really makes people connect and buy.
And that’s why I do this work today: to help midlife entrepreneurs simplify their strategies, attract the right clients, and build businesses that grow profitably—without the overwhelm.
And that’s where the real story begins
The bigger picture...
I built a successful website design agency, helping small businesses create websites that attracted clients and built credibility. But as I worked with clients, I realized the challenge wasn’t just about their websites.
They were buried under the overwhelm of today’s marketing world – too many platforms, too many strategies, too much noise. And underneath it all, many admitted feeling a quiet guilt: working so hard to grow their business that they were missing the very life they wanted it to support.
That’s when it became clear. They didn’t just need better tactics.
They needed a simpler, more streamlined way to grow – a business designed for profitability and the freedom to enjoy it.
That’s the vision behind the Midlife Business Academy.
My work today
I work with midlife entrepreneurs – The Typewriter Generation – to build businesses that are profitable, sustainable, and aligned with the life they want now.
Together, we simplify the client journey, double down on what’s working, and let go of what’s not. No “shoulds.” No chasing trends. No pressure to keep up with people half your age who grew up with a smartphone.
This is about creating a business that supports your life, not one that consumes it.
With 35+ years as a business owner and 15 years in digital strategy, marketing, and messaging, I know what it takes to evolve, grow, and thrive in this stage of life. Yes, I still design high-performing websites through my agency – but the real transformation happens when we align your message, model, and mindset.
That’s where your business finally supports your life!
And the Podcast? that was inevitable.
The Encore Entrepreneur Podcast is where I speak directly to the business owners of the Typewriter Generation – those of us building legacy, not just revenue.
Each week, I share one actionable, insight-packed episode focused on simplifying your marketing, refining your message, and growing a business that fits your life now. No hype. No fluff. Just real talk for real entrepreneurs in midlife.
You can listen wherever you get your podcasts.
Let’s Explore What’s Possible
If you’re ready for your business to reflect who you are now – not who you were when you first started – then let’s have a Profitable Path Blueprint Call.
I won’t promise quick fixes or magic formulas.
What I offer is partnership, perspective, and the strategy to move you into your next chapter – with clarity, confidence, and a whole lot less noise.
Are we a fit to work together?
You’re not starting over. You’re starting different. And it’s going to be good.
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